She’s so damn beautiful in this PV. The music videos goes like a bride then some scenes from the anime (specifically the Mahou-shoujo transformation scene) is being flashed. Lol at how it gives off a “The Ring”/”Ringu” feeling plus I think she’s portraying a neglected bride in this music video. How she looked at the last part was really creepy though, with the black liquid all over her. Of all the three PVs of the EDs of Jigoku Shoujo, I really like Aizome the most but this one comes a close second. Nonetheless, still good job for Noto Mamiko. But anyway, hawt Noto Mamiko as bride – WANT!